A lot of people say that article marketing has died the day Google Panda update was launched. Well, I beg to disagree. Article marketing remains to be one of the most efficient ways to distribute information in the online arena. If you've been publishing nothing but high quality content, the panda update wouldn't be a bother at all.
Still skeptical to use it? Well, here are the reasons why you should go ahead and dive in:
It's cost-effective. Article marketing can give you the kind and amount of traffic that you need in order to boost your sales and revenue. But unlike PPC advertising and other paid advertising tools, you don't need to spend hundreds and thousands of dollars to make this happen. If your articles are really good and if they're properly optimized, they'll show up on relevant search page results just like PPC ads. However, the good part is, you will not be billed by search engines each time your articles are clicked and open by online users.
It's a great tool for building a good reputation online. One of the things that you must accomplish when running an online business is building a good reputation which can be everything in the field of internet marketing. You see, before online users will do business with you, they'll check your track record first. They would want to see if you're really an expert and somebody that they can trust. Writing articles will help you demonstrate your in-depth knowledge in your niche. Sometimes, that's more than enough to earn respect in the online arena.
It's a good link-building tool. You cannot survive online unless you have lots of links pointing to your website. Each link will help you convince Google that your site is a good source of information. Aside from spending hours and days convincing top webmasters to link with you, you can easily create inbound links by getting your articles published on directories and top blogs. Bloggers these days are open about guest blogging. This means, you can post your articles on their blogs and they'll give you link for your website. Do this at least once a day and you'll get 365 links in one year. That would be more than enough to boost your page ranking.
Still skeptical to use it? Well, here are the reasons why you should go ahead and dive in:
It's cost-effective. Article marketing can give you the kind and amount of traffic that you need in order to boost your sales and revenue. But unlike PPC advertising and other paid advertising tools, you don't need to spend hundreds and thousands of dollars to make this happen. If your articles are really good and if they're properly optimized, they'll show up on relevant search page results just like PPC ads. However, the good part is, you will not be billed by search engines each time your articles are clicked and open by online users.
It's a great tool for building a good reputation online. One of the things that you must accomplish when running an online business is building a good reputation which can be everything in the field of internet marketing. You see, before online users will do business with you, they'll check your track record first. They would want to see if you're really an expert and somebody that they can trust. Writing articles will help you demonstrate your in-depth knowledge in your niche. Sometimes, that's more than enough to earn respect in the online arena.
It's a good link-building tool. You cannot survive online unless you have lots of links pointing to your website. Each link will help you convince Google that your site is a good source of information. Aside from spending hours and days convincing top webmasters to link with you, you can easily create inbound links by getting your articles published on directories and top blogs. Bloggers these days are open about guest blogging. This means, you can post your articles on their blogs and they'll give you link for your website. Do this at least once a day and you'll get 365 links in one year. That would be more than enough to boost your page ranking.
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